So, the Dot com wave is back! There is a sense of deja vu with a plethora of sites, minimal differentiation, low customer focus and enviable amount of marketing dollars! In light of this boom, here is an inspirational journey of the "big daddies" of E-commerce: Jeff Bezos and Amazon.com. Loved the trivia on "workers working on their knees", the focus on customer service and of employees writing reviews. Fantastic!
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