We loved it when we discovered (courtesy the author DivineCoroline and "news connector"Dave Sharad) these famous logos had a distinct thought! Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.
FedEx
This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow?
Le Tour de France
Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.
Amazon.com
Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!
Hershey's Kisses
The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.
Toblerone
There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.
FedEx
This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow?
Le Tour de France
Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.
Amazon.com
Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!
Hershey's Kisses
The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.
Toblerone
There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.
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