We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually, brands are built and then extended. In this case Ra-one is incidental. Its all about SRK!
http://www.apunkachoice.com/photo_gallery/parties_events/gid200001286-shahrukh_khan_launches_raone_mcdonalds_happy_meal/
http://www.apunkachoice.com/photo_gallery/parties_events/gid200001286-shahrukh_khan_launches_raone_mcdonalds_happy_meal/
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